Investigating the Effect of Brand Salience on Tourism Destination Brand Loyalty

Soheil Nejat

Volume 10, Issue 32 , March 2016, , Pages 111-129

Abstract
  This study examines the impact of the brand salience on brand loyalty through the mediator variables, perceived quality, brand image, perceived value, and satisfaction. This research is applied in terms of purpose and descriptive based on method. The population in this study are tourists who have arrived ...  Read More